Director International Marketing (m/f/d)

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Area of responsibilities:

• Be the International Marketing team leader for interfacing between Global Marketing, Global Sales and Local Market Teams
• Ensure the Global Go to Market Commercial Toolbox is "Fit to Win” in the key markets across the Product/Commercial action calendar (ie) on time, minimal to no touch execution ready, and within budget parameters
• Develop and present the Global Go to Market Commercial Toolbox Package via interactive & engaging deployments that motivate, inspire, and enable the local teams to fully execute with excellence
• Act as the primary global point of contact and leader for all CYBEX marketing activities in all regions and countries
• This can also include providing inspiration & guidance for and contribute to key local initiatives like brand events, trade shows, special campaigns, or other marketing opportunities with the aim to better position our brand and products
• Act as the key inputter (ie) ears & eyes via the global priority markets into the Definition and Development of global toolboxes and manage their on-time-in-full delivery to markets
• Steer and assist markets with defining strategies, marketing activation plans/calendars as well as implementations in the field of Trade Marketing, E-Retailer Marketing, PR, Social, Influencer and Digital Marketing
• Provide Sales input / product success results to Global Marketing, i. e sell-out results, commercial focus, distribution strategies, new channels, or local feedback
• Build relationships and interact directly with direct distribution countries, export managers, distributors, local agencies, key accounts, or other stakeholders where necessary
• Be a engaged and participating member of both the global sales community as well as the global marketing team
  
  

Profile of qualification:

• Successfully completed studies of Business Administration
• Minimum 8 years relevant work experience, preferably in the FMCG area, with toys or other children’s products
• Generic experience in International Marketing is a must, along with a strong knowledge of marketing operating standards and processes
• Extensive marketing know-how, with a strong focus on trade marketing
• Excellent leadership, communication and negotiation skills, entrepreneurial spirit, and high commitment
• Knowledge of marketing operating standards and processes
• Down to earth and hands-on spirit and strong networking skills
• Affinity for lifestyle and design
• Fluent in business English and a willingness to travel
• This position is based at our headquarters in Bayreuth.
  
  

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.